The Way Covert Recording Uncovered a £28 Million Timeshare Scam

It has been described as one of the largest frauds of its nature in the Britain.

A total of 14 defendants have been found guilty for their role in a multi-million pound plot to defraud more than 3,500 holiday ownership holders.

The victims were eager to exit long-standing timeshare contracts and went looking for assistance.

Most were from 60 and 80. In excess of 500 of them parted with more than £10,000, and one individual handed over over £80,000.

Those targeted were subjected to aggressive presentations lasting up to six hours. They were out of money, holding valueless fake "points" and continued to be bound by high-priced timeshare contracts they often use.

The Business Behind the Deception

The business at the centre of the scheme was Sell My Timeshare (SMT). They accepted clients' cash to finance the owners' lavish lifestyle of prestigious schooling, high-end properties and exclusive air travel.

The individual at the head of the organization, the main defendant, was sentenced to a seven-and-half year jail time in January for fraudulent conspiracy.

On Friday, his spouse Nicola was among the last group to learn their fate.

She was handed a two-year long deferred imprisonment at Southwark Crown Court after pleading guilty to financial crime.

It has been a long time coming and marks a major victory for the people who spoke out, the authorities and prosecutors.

The Way the Probe Began

The first knowledge of the firm came in the mid-2016. I was working in the research department of a media outlet, producing investigative programmes.

A friend pointed out that his mum had assumed the rights of a holiday property in the Spanish coast and, after years of holidays, had started seeking to get out of the contract.

It is important to recall how widespread vacation properties had grown with British holidaymakers in the last decades of the 20th century.

Vacation properties enabled people to use the identical property each season, or exchange their vacation periods with additional holders who had apartments in other resorts. Roughly 600,000 vacation seekers took up that option.

The first timeshare rush was paired with a numerous accounts about rip-off merchants mis-selling investments. They were regularly featured on consumer shows.

The common timeshare contract locked buyers for long periods.

In that period, those investors who had experienced their regular accommodation in the sun for 20 or 30 years were ageing, and a large proportion were attempting to end their association to their holiday properties.

Some had declining mobility and found it difficult to access their apartments. Some just felt they'd got all they wanted from them. And a portion had died, in frequent situations leaving their heirs to assume the contracts - along with their regular contributions and maintenance fees.

The Covert Probe Develops

This was the situation the friend's mum had found herself. She looked online for solutions and discovered the organization, a business whose digital platform claimed to get her out of her agreement.

But, having made a payment and booked a meeting with them, her family smelled a rat.

Additional investigation uncovered many victims reporting they had handed over cash and got nothing out of it. Actually, they had lost money. Significant sums.

Our team started looking into what was going on. It was rapidly apparent that there were questionable operators working within the timeshare resale sector.

A legal professional had numerous client reports preparing to take action against the organization.

We spoke to clients who had used the firm and they collectively described identical situations. They thought the company would acquire their investment off them but when they went to a consultation (for which they paid up front) they were informed there was no re-sale value.

In place of that, they were encouraged - in fact pressured - to spend more money acquiring "Monster Rewards", named after the organization's holding firm, the overarching entity.

What exactly these were was rather ambiguous. They appeared to be a form of credit, giving access to reduced-price holidays and amenities and consumer discounts.

And they were seemingly "exchangeable with fellow investors, at a future date.

Paying cash immediately would lead to an eventual payoff that would offset the firm's costs and result in the timeshare holder with a gain, released finally from their troublesome agreement.

Too good to be true? Certainly, that proved correct.

A 'Bait-and-Switch Tactic'

If these accounts were correct, this was a major deception.

The technique is termed a "bait-and-switch."

An operator - here the company - "lures the client by advertising a defined offering but then to say that's not available, pushing the client to an alternative, lesser product or service.

That's illegal. Armed with all the accounts we had assembled, we argued to discreetly video one of the firm's consultations.

The process requires dedication, work, and compelling reasons for why this is the only way to collect the information needed to confirm deceptive practices.

Once authorized, our limited crew set up a meeting with one of the organization's staff in the location.

Acting as a member of the public aiming to get his mum free from her timeshare contract|holiday ownership agreement

Megan Henderson
Megan Henderson

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.